Privacy Policy
CardCraft · Android & iOS · DK Apps Studio
- 1. Introduction
- 2. Information We Collect
- 3. How We Use Your Information
- 4. User Tiers & Data
- 5. Account Creation & Deletion
- 6. Subscriptions & Payments
- 7. Advertisements
- 8. Templates & Intellectual Property
- 9. Data Sharing
- 10. Data Security
- 11. Children's Privacy
- 12. Your Rights
- 13. Changes to This Policy
- 14. Contact Us
1 Introduction
CardCraft ("we", "our", "us") is a greeting card creation application available on Android and iOS. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your personal data.
By downloading or using CardCraft, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the app.
2 Information We Collect
- Google Account Information — When you sign in using Google Sign-In, we receive your name, email address, and profile picture from Google. We do not receive or store your Google password.
- Card Content — Text you type into greeting card fields (names, dates, messages, venue details etc.) is stored to enable the card history and save features.
- Device Information — Device model, operating system version, unique device identifiers, and app version.
- Usage Data — Which templates you view, which features you use, how long you spend in the app, and crash/error logs.
- Subscription Data — Whether you are a Guest, Free, or Pro user; subscription status, purchase date, and renewal date. We do not store your payment card details — all payments are processed by Google Play or the Apple App Store.
3 How We Use Your Information
We use the information we collect to:
- Create and manage your CardCraft account
- Display and personalise greeting card templates
- Save your card creation history (registered users only)
- Process and verify your Pro subscription status
- Show advertisements to Guest and Free users (not to Pro users)
- Allow you to download, share, and export greeting cards
- Improve app performance, fix bugs, and add new features
- Send important service-related notifications (e.g. subscription renewal reminders)
- Comply with legal obligations
4 User Tiers & Data Handling
CardCraft operates three user tiers, each with different data handling:
| Tier | Sign-In | Data Stored |
|---|---|---|
| GUEST | Not required | No account created. Session data only. No card history saved. |
| FREE | Google Sign-In required | Account profile, card history, download records |
| PRO ✦ | Google Sign-In required | Same as Free + subscription status, purchase date, renewal date |
Guest users are not required to create an account. However, they cannot download cards, share cards, or save card history unless a rewarded-ad unlock is explicitly offered for that card. If a guest user taps a locked template or attempts to download, they are shown a sign-in prompt.
5 Account Creation & Deletion
You create a CardCraft account by signing in with your Google account. We receive only your name, email address, and profile picture from Google.
You have the right to delete your account at any time:
- Open CardCraft
- Go to Profile → Settings → Delete Account
- Confirm deletion
Upon deletion, we permanently delete your account profile (name, email, profile picture), your complete card creation history, and all saved card data.
We may retain anonymised, non-identifiable usage statistics after deletion for analytics purposes.
6 Subscriptions & Payments
CardCraft Pro is our paid subscription tier, available in monthly and yearly plans, that provides HD download with no watermark, access to all premium templates, shareable card links, priority access to newly added templates, and complete removal of all advertisements.
CardCraft Pro is available in monthly and yearly plans. Prices are in Indian Rupees (INR), are inclusive of applicable taxes, and may vary by region.
- Subscriptions are billed through Google Play (Android) or the Apple App Store (iOS)
- Subscriptions auto-renew at the end of each billing period unless cancelled at least 24 hours before the renewal date
- You will be charged through your Google Play or Apple ID account upon purchase confirmation
- You may cancel your subscription at any time through Google Play or the App Store
- Cancellation takes effect at the end of the current billing period — you retain Pro access until then
- We do not offer refunds for partially used subscription periods except where required by law
- Refund requests should be directed to Google Play or the Apple App Store, who process all payments
If a free trial is offered, it will be clearly stated at the time of subscription. Unused portions of a free trial are forfeited upon purchase of a paid subscription.
7 Advertisements
| Tier | Ads Shown |
|---|---|
| GUEST | No always-on banner ads. Optional rewarded ads only when user chooses unlock actions. |
| FREE | No always-on banner ads. Optional rewarded ads only when user chooses unlock actions. |
| PRO ✦ | No advertisements. No rewarded-ad requirement. |
Guest and Free users may choose to watch a rewarded video advertisement (approximately 30 seconds) to temporarily unlock one premium template for a single use. This is entirely optional, user-initiated, and does not grant ongoing Pro benefits.
Where available, eligible users may also watch a rewarded ad to unlock one-time watermark-free download for the current card only. This unlock is temporary and per-action, not a Pro entitlement.
We use Google AdMob to serve advertisements. AdMob may use your device advertising ID and usage data to show relevant ads.
- Android: Settings → Google → Ads → Opt out of Ads Personalisation
- iOS: Settings → Privacy → Apple Advertising → Personalised Ads (off)
8 Templates & Intellectual Property
All greeting card templates available in CardCraft are either original designs created exclusively for CardCraft, or commercially licensed designs obtained under valid commercial licences from reputable third-party design resource providers. We do not use unlicensed, pirated, or copyright-infringing designs. All template assets are either original works or used under appropriate commercial licences that permit use within mobile applications.
Free templates are available to all registered users at no cost. Guest users can access the first 5 free templates without signing in.
- Only accessible after an active Pro subscription is verified
- Cannot be downloaded, shared, or exported by Guest or Free users
- May be temporarily unlocked one at a time by Free and Guest users by watching a rewarded advertisement (30 seconds), which grants single-use access only
- Subject to the same commercial licence restrictions as all other templates
When you create a greeting card using CardCraft, the resulting card image belongs to you for personal and non-commercial use.
The CardCraft name, logo, app design, user interface, original templates, and all original content are owned by DK Apps Studio and are protected by applicable copyright and intellectual property laws.
Cards downloaded by Free (registered) users include a CardCraft watermark. You may not remove, obscure, or alter this watermark. Pro subscribers receive watermark-free downloads.
CardCraft may offer one-time watermark-free download via rewarded ad on eligible cards. This does not grant permanent watermark-free rights.
9 Data Sharing
We do not sell your personal data. We share data only in the following limited circumstances:
- Google (Firebase, AdMob, Sign-In) — for authentication, cloud storage, and advertising as described above
- Payment processors (Google Play, Apple App Store) — for subscription billing
- Legal requirements — if required by law, court order, or governmental authority
- Business transfer — if CardCraft is acquired or merged, your data may be transferred to the new owner under the same privacy protections
10 Data Security
We take reasonable technical and organisational measures to protect your data, including encrypted data transmission (HTTPS/TLS), Firebase Security Rules to restrict access to your personal data, and no storage of payment card details on our servers. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.
11 Children's Privacy
CardCraft is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at support@cardcraft.co.in and we will delete it promptly.
12 Your Rights
Depending on your location, you may have the right to:
- Access — request a copy of the personal data we hold about you
- Correction — request correction of inaccurate personal data
- Deletion — request deletion of your personal data (see Section 5.2)
- Portability — request your data in a portable format
- Objection — object to processing of your data for certain purposes
To exercise any of these rights, contact us at support@cardcraft.co.in.
13 Changes to This Policy
We may update this Privacy Policy from time to time. When we make significant changes, we will notify you through the app or by email. Your continued use of CardCraft after changes are posted constitutes acceptance of the updated policy.
14 Contact Us
Terms & Conditions
CardCraft · Android & iOS · DK Apps Studio
- 1. Acceptance of Terms
- 2. Description of Service
- 3. Account Registration
- 4. User Tiers & Access
- 5. Pro Subscription Terms
- 6. Advertisements
- 7. Intellectual Property
- 8. Prohibited Uses
- 9. Availability & Changes
- 10. Limitation of Liability
- 11. Governing Law
- 12. Changes to Terms
- 13. Termination
- 14. Contact
1 Acceptance of Terms
By downloading, installing, or using CardCraft ("the App"), you agree to be bound by these Terms and Conditions ("Terms"). If you do not agree to these Terms, do not use the App. These Terms form a legally binding agreement between you and DK Apps Studio ("we", "us", "our").
2 Description of Service
CardCraft is a mobile application that allows users to create, customise, preview, download, and share personalised greeting cards using pre-designed templates. The App is available in three modes:
- Guest mode — limited access without sign-in
- Free registered mode — full basic access with Google Sign-In
- CardCraft Pro — full premium access via paid subscription
3 Account Registration
- To access features beyond the 5 guest templates, you must create a CardCraft account using Google Sign-In.
- You must provide accurate information and keep your account details up to date.
- You are responsible for all activity that occurs under your account.
- You must be at least 13 years of age to create an account. If you are between 13 and 18, you must have permission from a parent or legal guardian.
- We reserve the right to suspend or terminate accounts that violate these Terms.
4 User Tiers & Access
- Access to 5 free templates only
- Can customise card text and preview cards
- Cannot download, share, or save card history unless a rewarded-ad one-time download unlock is offered for the current card
- Advertisements are displayed
- Access to all free templates
- Can customise, preview, download (with watermark), and share cards
- Card history is saved
- Advertisements are displayed
- Access to all free templates
- Access to all premium templates (high-quality festival, wedding, birthday, and occasion designs)
- New premium templates added regularly — Pro subscribers get priority access
- HD downloads with no watermark
- Shareable card links
- No advertisements of any kind
5 Pro Subscription Terms
Subscriptions automatically renew at the end of each billing cycle unless cancelled at least 24 hours before the renewal date. By subscribing, you authorise us (through Google Play or the Apple App Store) to charge the applicable fee to your chosen payment method at the start of each billing period.
You may cancel your subscription at any time through:
- Android: Google Play → Subscriptions → CardCraft → Cancel
- iOS: App Store → Apple ID → Subscriptions → CardCraft → Cancel
Cancellation stops future charges. You retain Pro access until the end of the current paid period.
All payments are processed by Google Play or the Apple App Store. Refund requests are subject to their respective refund policies. We do not independently offer refunds for unused subscription periods except where required by applicable law.
We reserve the right to change subscription prices. We will give you at least 30 days' advance notice of any price change. Continued use of Pro after the effective date constitutes acceptance of the new price.
A CardCraft Pro subscription is personal to your account and may not be shared, transferred, or used on behalf of other users.
6 Advertisements
- CardCraft does not rely on always-on banner or interstitial ads in normal browsing flow.
- Pro subscribers have no ad requirements at any point within the App.
- Rewarded ads are optional. Guest and Free users may watch a rewarded video advertisement (around 30 seconds) to temporarily unlock one premium template for a single use. This does not constitute a subscription and does not grant ongoing Pro benefits.
- Rewarded ads may also unlock one-time watermark-free download for the current card where this option is available. If user skips this, download continues with watermark.
- We are not responsible for the content of third-party advertisements.
7 Intellectual Property
All original content within CardCraft — including the app design, user interface, original card templates, graphics, text, logos, and the CardCraft name and brand — is the exclusive intellectual property of DK Apps Studio and is protected by copyright law and applicable intellectual property laws.
Free Templates — Available to all registered users at no charge. Guest users may access the first 5 free templates without creating an account.
Premium Templates ✦ — Exclusively available to active CardCraft Pro subscribers on an eligible monthly (`₹50/month`) or yearly (`₹250/year`) plan. By subscribing to Pro, you are granted a limited, personal, non-exclusive, non-transferable licence to access and use all premium templates during your active subscription period and to create, download (HD, watermark-free), and share cards made using premium templates for personal and non-commercial purposes.
Rewarded Ad Access — Free and Guest users may watch a single rewarded video advertisement to temporarily unlock one premium template for a single use. This is optional, user-initiated, not accumulative, and not a substitute for a Pro subscription.
One-Time Watermark-Free Download — Where supported, a rewarded ad may unlock one watermark-free download for the active card only. Ongoing watermark-free downloads require Pro.
- Copy, reproduce, extract, or redistribute CardCraft templates outside of the App for any purpose not expressly permitted
- Use CardCraft templates in any other application, product, website, or service
- Attempt to replicate, clone, or rebuild any part of CardCraft or its template library for a competing product
- Use CardCraft's templates for commercial purposes without prior written permission
- Remove, alter, or hide the CardCraft watermark on downloaded cards (Free tier)
- Reverse-engineer, decompile, or disassemble the App or any part of it
- Scrape, bulk-download, or use automated means to extract templates or content from CardCraft
- Use any CardCraft branding, name, logo, or visual identity in any other product or marketing material
- Represent your product or service as affiliated with or endorsed by CardCraft without written permission
Violation of any of the above may result in immediate account termination and may expose you to legal liability.
The text content you type into greeting card fields remains your own. By creating and downloading a card, you represent that the text you enter does not violate any third party's rights and is not unlawful, defamatory, or offensive.
8 Prohibited Uses
You agree not to use CardCraft to create content that is:
- Unlawful, threatening, abusive, or harassing
- Defamatory or libellous toward any individual or organisation
- Infringing of any third party's intellectual property rights
- Pornographic, sexually explicit, or inappropriate for general audiences
- Promoting violence, hatred, discrimination, or illegal activities
- Fraudulent or misleading
We reserve the right to remove any content and suspend or terminate any account found to be in violation of this section.
9 Availability & Service Changes
- We aim to keep CardCraft available at all times but do not guarantee uninterrupted access. The App may be temporarily unavailable due to maintenance, updates, or technical issues.
- We reserve the right to modify, update, or discontinue any feature of CardCraft at any time without notice, including changing which templates are free or premium.
- We reserve the right to discontinue the App or service entirely, with reasonable notice provided to registered users where possible.
10 Limitation of Liability
11 Governing Law
These Terms are governed by the laws of India. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of [Your City], India.
12 Changes to Terms
We may update these Terms from time to time. We will notify you of significant changes through the App or by email. Your continued use of CardCraft after updated Terms are posted constitutes your acceptance of the new Terms.
13 Termination
- You may stop using the App and delete your account at any time.
- We may suspend or terminate your account without notice if you violate any provision of these Terms, engage in fraudulent activity, or attempt to harm the App, its users, or its infrastructure.
- Upon termination, your licence to use the App ceases immediately. Sections 7 (Intellectual Property), 10 (Limitation of Liability), and 11 (Governing Law) survive termination.